ASUS launched its OLED laptops in India last year, and the company is now gearing up to launch its first OLED TV in the country on March 3rd. “The new age of ASUS OLED TV is here & is your perfect companion to #WowTheWorld. TV is never going to be the same again!,” says the company.
For the launch, the company has released a new brand campaign #WhoWatchesTV which narrates the emotional bond every Indian household has with television.
Based on a social experiment, the company says that the new campaign aims to capture consumers’ emotions when their TV time is interrupted, emphasizing the importance of redefining their TV space by offering a more portable way of watching TV, from any part of the globe.
Commenting on the campaign, Arnold Su, Business Head, Consumer and Gaming PC, System Business Group, ASUS India, said:
TV has always been the core source of entertainment for all of us. We at ASUS believe in constantly revamping consumers’ experience through our innovation and allowing consumers to do what they love more innovatively. Our latest campaign #WhoWatchesTV celebrates the emotional relationship we hold with our television, it’s more of a companion, and we want it to resonate with all age groups. Through this campaign, we urge everyone to reconnect with their inner child who would never compromise on their screen time by continuing to watch the favorite show on #YourOLEDTV.