Flipkart launches “Sell Back” program for easy reselling of mobile phones


Flipkart has launched a new program in India called “Sell Back” that aims to reduce the large amount of e-waste generated in India from old mobile phones. The program will provide customers with a reliable platform to resell their old smartphones for a fair price and earn Flipkart Electronic Gift Voucher in return.

The program will support buying back all mobile phones, whether it was purchased from Flipkart or not. The company has plans to expand the program to more categories of devices later on too. To begin with, the program is going live in 1,700 pin codes in cities such as Delhi, Kolkata and Patna.

To use the program, customers can follow these steps:

  • Open the Flipkart app and select “Sell back” from the options in the bottom bar.
  • Answer 3 questions to assess the value of the used mobile phone.
  • Post customer confirmation, a Flipkart executive will pick up the product from their doorstep within 48 hours.
  • Post verification, Flipkart voucher to be issued within a few hours, as per the confirmed sell back value. .

Commenting on the launch of the program, Prakash Sikaria, Senior Vice President and Head of Flipkart’s Growth Charter, said:

At Flipkart, we continuously work towards bringing smart tech-enabled solutions to help our customers purchase the latest, desired products at best prices. As people continue to upgrade their devices, there is a growing market for reselling devices that is highly unorganized and difficult to navigate. With Flipkart’s Sell Back Program, we aim to help organize this market. As the Indian consumer electronics industry witnesses rapid growth, this program will further our efforts towards reducing the generation of e-waste – which is a crucial step in creating a sustainable economy.



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