OnePlus launches the largest OnePlus Experience Store globally in India


OnePlus today launched its largest-ever OnePlus Experience store globally in Bengaluru, India, today. The new store named “OnePlus Boulevard” spans over 39,000 sq. ft., and the company said that it will serve as a landmark venue for its India community to gain global premium user experience, while personally connecting with the brand.

The virtual launch had an extensive digital tour of the state-of-the-art establishment, giving viewers and the OnePlus community members the valuable opportunity to virtually experience the massive retail space.

In 2020, OnePlus announced an investment of INR 100 crore towards offline expansion in India. In line with this, OnePlus said that it has rapidly scaled its offline retail operations over the years, and looks to operate 15,000+ offline stores, including partnered stores, by the end of the year.

The OnePlus Boulevard will offer customers all the latest OnePlus products including the newly launched OnePlus Nord CE 2 thereby bringing the brand closer to its diverse user community.

As part of the launch, OnePlus offered an avatar activity to viewers, wherein viewers were able to enter a virtual playground in an avatar form. The more avatar players enter the virtual playground, the more the OnePlus store gets unveiled as part of the virtual launch.

Regarding its design, OnePlus said:

Located on the iconic Brigade Road, the store architecture is inclusive of green areas and allows natural light to pour in. This makes the in-store experience like a walk in a park, while serving as a boulevard of OnePlus technology offeringsy.

The distinctively designed store uses a five-sense omni-directional design approach. The design concept is aimed towards providing customers with a holistic, premium offline experience to interact closely with the brand’s offerings. The store also has a lot of natural and earthy elements giving the space a lot of warmth and elegance. Some of these design elements include the terracotta material finish for the walls which is known to give an earthy touch to the space, ample natural light as well as green spaces around the store. The store also houses several clay and ceramic art works sourced from artists across India.

The store includes a dedicated community zone comprising a community lounge, gaming zone as well as an auditorium to host events. The OnePlus Boulevard also features the signature coffee experience zone, a special unboxing zone as well as a dedicated customer service center.

Addressing the launch of the new OnePlus Boulevard, Navnit Nakra, India CEO and Head of India Region, OnePlus India, said:

Right from the start of our India journey in 2014, our community in India has always received our products very positively. The India community has played a significant role in our brand’s growth and continues to do so. Owing to this, we believe that India region would make for the perfect venue to house our largest OnePlus Experience Store, called the “OnePlus Boulevard”.

The OnePlus Boulevard will not only serve as a landmark retail space but will also be a dedicated community hub for our community members and customers to connect with the brand directly and cultivate a deeper bond. OnePlus’ journey in India began right here, in our country’s biggest tech hub, Bengaluru. And we are excited to bring our largest OnePlus Experience Store in the world to our India community here.


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram





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