Last year OnePlus announced a three-year partnership with camera manufacturer Hasselblad, OPPO today announced a similar three-year partnership with Hasselblad to co-develop industry-leading camera technologies for OPPO’s flagship Find X series. This comes after the press shots and the complete specs of the upcoming Find X5 and Find X5 Pro surfaced last week.
The company said that it will work with Hasselblad to further develop advanced imaging solutions through R&D collaboration, which aims to provide users with more natural colors and a more refined imaging experience. Leveraging Natural Color Calibration with Hasselblad, OPPO said that it will bring the most natural skin tone possible to its portrait photography.
Starting with the software improvements for natural color tuning, OPPO said that the three-year partnership will further enhance the color calibration solution and target to establish the new benchmark for smartphone camera color performance, delivering a consistent natural color performance for OPPO mobile phones to cover all scenarios and across the entire camera system.
OPPO | Hasselblad Camera for Mobile, will be first introduced in the next generation of OPPO’s flagship Find X series in the first quarter of 2022. Based on rumours, the Find X5 series is expected to be introduced at the MWC later this month.
Regarding the partnership, the company said:
Since the integration of OPPO and OnePlus, research and development resources between the brands have been combined to maximize efficiency and improve user experience. With the imaging advances made in the partnership between OnePlus and Hasselblad, OPPO is excited to elevate the strategic partnership to the corporate level for both the OPPO and OnePlus brands.