T-Series, Hungama announce foray into Metaverse with soon to be launched NFTs


T-Series in association with HEFTY Entertainment, a division of Hungama has announced its foray into Non-Fungible Tokens (NFTs) “This industry-first foray for the global digital entertainment industry will witness the two leaders raise the bar of entertainment creation and consumption via Hefty Entertainment – A Web 3.0 initiative by Hungama,” said T-series.

This has been done in partnership with Polygon – the leading platform for Ethereum scaling and infrastructure development. Hefty Metaverse will be built with the vision of fostering an ecosystem that helps to collaborate, interact and engage with flourishing web 3.0 communities that transitions consumers into the metaverse.

This will see Hungama create NFTs, rare collectibles and unlock special moments from T-Series’ vast catalogue of new and existing content.

Commenting on the association, Bhushan Kumar, Chairman & Managing Director – T-Series, said:

We’re delighted to extend our alliance with Hungama, spanning two decades, and enable our community with access to the Metaverse. Having set the ball rolling, we look forward to expanding and enhancing the value of our content that leads to a further and rapid expansion of the global digital entertainment industry. Offering a future full of potential, interactivity and collaboration for our communities around the globe.

Neeraj Roy, Founder – Hungama, shared:

We are delighted to extend our long-standing partnership with T-Series and establish ourselves as first-movers into the Metaverse of entertainment. We look forward to redefining content consumption with this Web 3.0 initiative as we find new ways to collaborate and engage with fans. Our partnership with T-Series has strengthened with time, and it is most commendable what Bhushan Kumar and his amazing team have built in the last few decades. We’re very excited to hold hands with them to enter the metaverse, and we promise to give billions of fans of Bollywood globally an experience that will see value accrue to them on our platform.


Author: Srivatsan Sridhar

Srivatsan Sridhar is a Mobile Technology Enthusiast who is passionate about Mobile phones and Mobile apps. He uses the phones he reviews as his main phone. You can follow him on Twitter and Instagram





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